Lesson 5 - Rough Trade/Soul Jazz: alternatives and independent labels

A quick tour of Rough Trade East

Soul Jazz Records, Soho

Krept & Konan sign to a major label 

Lesson 3 - Major labels and stars (Rihanna) and crowdfunding

MAJOR LABELS AND STARS

CROWDFUNDING

Our first example for crowdfunding was Amanda Palmer who has run the most successful crowdfunding page ever.



Her Kickstarter page is here for full details of the whole campaign: Kickstarter page

We also looked at Daylight Curfew's Run the Jewels campaign and the way in which they had diversified the basic product, giving consumers and fans more ways to support them: Run the Jewels packages. 
The most surprising and novel of these being the Meow the Jewels Kickstarter! 

Lesson 2: KayaKaya Records - Courier Magazine case study

BENCH SELF MADE - CHERISH KAYA from Bench. on Vimeo.